Engaging a new generation

Consuming and creating content on social media is a way of life for the Millennial generation. For Gucci, it is an opportunity to engage with a truly global community. Robert Triefus, Executive Vice President, Brand and Customer Engagement, explains how...

China: Harnessing the power of social media

As in other countries, social media plays a crucial part in marketing in China. But what sets this country apart in terms of platforms and the Millennials who visit them? Alexis Bonhomme, co-founder and Chief Strategy Officer of CuriosityChina, a...

The day Gucci handed over the keys to Diet Prada

Gucci’s decision to hand over one of its social media accounts to a group with a reputation for a critical eye was not taken lightly. But working with Diet Prada paid dividends for the Italian fashion house.

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