The Models’ Charter, the first impressions

In September 2017, Kering and LVMH caused a stir by launching Charter on Working Relations with Fashion Models and Their Well-Being. Three Fashion Weeks later, what’s been the initial impact of the Charter? Marie-Claire Daveu, Kering’s Chief sustainability officer and head of international institutional affairs, gives her assessment.

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A behind-the-scenes view of the “Models' Charter”

Three Fashion Weeks have been held since the Charter on the Working Relations with Fashion Models and their Well-being was adopted in early September 2017. What has changed for models? We follow Anna, an imaginary model, as she prepares for and takes part in the Paris Fashion Week.

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“It takes time to change mentalities”

Cyril Brulé, who runs the Viva Model Management agency and also chairs France’s national union of modelling agencies, played an active role in drafting the Models Wellbeing Charter adopted on 6 September 2017. He tells us how initial implementation is going and discusses how the charter could change in the future.

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