Appointed Chief Executive Officer of Ulysse Nardin in 2017, Patrick Pruniaux took over as the head of Girard-Perregaux, Kering’s other Manufacture, in August 2018. On the occasion of the SIHH exhibition, he talks about his ambition of encouraging the sector to take a more audacious and enthusiastic approach to the market.
At the 2019 Salon International de la Haute Horlogerie (SIHH) in Geneva, Ulysse Nardin is continuing the transformation that it began at the same event last year with a striking new brand identity based on disruption and innovation. The Manufacture is looking to shake up the conventions of Haute Horlogerie. Here’s how.
Point of view
With the SIHH 2019 just around the corner, Brian Duffy, CEO of Watches of Switzerland, one of the fastest growing and world largest luxury watches retailer (mainly in the UK and in the USA) gives his assessment of a market that is moving with the times.