From May to September, Gucci and Kering Eyewear are implementing an eyewear campaign dedicated solely to travel retail. Here is a six-point plan to create an unprecedented eyewear experience.
Continua a leggereConsuming and creating content on social media is a way of life for the Millennial generation. For Gucci, it is an opportunity to engage with a truly global community. Robert Triefus, Executive Vice President, Brand and Customer Engagement, explains how Gucci builds its following on social media platforms.
Continua a leggereGucci’s decision to hand over one of its social media accounts to Diet Prada was not taken lightly. But working with the group paid dividends for the Italian fashion house.
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