"Attracting a new audience for Haute Horlogerie"
Appointed Chief Executive Officer of Ulysse Nardin in 2017, Patrick Pruniaux took over as the head of Girard-Perregaux, Kering’s other Manufacture, in August 2018. On the occasion of the SIHH exhibition, he talks about his ambition of encouraging the sector to take a more audacious and enthusiastic approach to the market.
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