In 1997, designer Dennis Chan discovered the Dunhuang caves along the legendary Silk Road and was so deeply moved by its Chinese treasures he decided to translate them into a creative idea. By 2004, Chan had launched Qeelin, the brand now recognized as a contemporary fusion of Chinese heritage and modernity. Named after the Qilin, an auspicious Chinese mythical animal and Asian symbol of love, the name is neither Chinese nor English, but universal, and thus embodies both Qeelin’s Chinese roots and its mission. In 2013 Qeelin joined Kering. Founder...
Qeelin is the first Chinese jewelry House to open a boutique on the prestigious Place Vendôme, in Paris. But the store is more than just an opulent venue to sell jewelry. The little Chinese jewelry box has a big job: to spread the word about Qeelin’s unique fusion of Chinese heritage and modernity.
Point of view
What does China’s huge consumption of luxury goods mean for the high-end jewelry market? McKinsey’s 2019 China Luxury Report suggests Chinese consumers will account for as much as 65% of 2018-25 global growth in luxury goods, while a young wealthy demographic looking for a means of self-expression is fueling growth among jewelry brands. Daniel Zipser, Senior Partner with McKinsey in Shenzhen – a 19-year veteran of the consulting firm, with close to 15 years’ experience in China – shares his insights.