“The customer experience of jewelry needs to be reinvented”

At 26, place Vendôme, Boucheron’s historic boutique reopened its doors last December after 18 months of renovation work. This major project was also an opportunity to renew the traditional codes of the customer experience in jewelry, as Hélène Poulit-Duquesne, Chief Executive Officer of Boucheron, explains.

“Our jewelry is made to be worn”

For Claire Choisne, Creative director at Boucheron since 2011, the working day is about marrying artistic freedom with constant innovation and respecting a philosophy that was created 160 years ago. It’s a contemporary version of the approach taken by Frédéric Boucheron, and reflects the renewal underway at 26, place Vendôme.

Boucheron Boutique

“Luxury Houses can truly speak from the heart in their boutiques”

At the helm of consultancy firm MADnetwork, which she co-founded, Delphine Vitry identifies and analyses changes in the luxury industry. For the last decade, she has been using an omnichannel approach to help Houses shape their customer experience. Read on as she unpicks today’s main trends in luxury boutique design for Luxury Highlights.

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