Consuming and creating content on social media is a way of life for the Millennial generation. For Gucci, it is an opportunity to engage with a truly global community. Robert Triefus, Executive Vice President, Brand and Customer Engagement, explains how Gucci builds its following on social media platforms.
Read moreAs in other countries, social media plays a crucial part in marketing in China. But what sets this country apart in terms of platforms and the Millennials who visit them? Alexis Bonhomme, co-founder and Chief Strategy Officer of CuriosityChina, a digital services and technology company specializing in social media, tech and CRM in China, provides the answers.
Read moreGucci’s decision to hand over one of its social media accounts to Diet Prada was not taken lightly. But working with the group paid dividends for the Italian fashion house.
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